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		<title><![CDATA[Latest topics for the forum "Marketing and Leasing"]]></title>
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		<description><![CDATA[The newest discussed topics in the forum "Marketing and Leasing"]]></description>
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				<title>DVD rental kiosk</title>
				<description><![CDATA[ I received a postcard a while back for a company that placed DVD rental kiosk at apartment communities, and I'm curious if anyone has done this and how it works. Does your community receive a % of revenue from the machines? Do residents  utilize the machines frequently? ]]></description>
				<guid isPermaLink="true">http://www.iremfirst.org/jforum/posts/preList/563/3634.page</guid>
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				<pubDate><![CDATA[Mon, 25 Feb 2013 09:53:58]]> GMT</pubDate>
				<author><![CDATA[ hmoring]]></author>
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				<title>Building Product Knowledge</title>
				<description><![CDATA[ Hi all!  Does anyone have any worksheets or documents aimed at developing "Product Knowledge" for an area surrounding a property. It would usually be pretty extensive with items like "distance and direction to nearest ATM, car wash, grocery," etc.  Thank you in advance! :)]]></description>
				<guid isPermaLink="true">http://www.iremfirst.org/jforum/posts/preList/557/3627.page</guid>
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				<pubDate><![CDATA[Sat, 17 Nov 2012 16:05:38]]> GMT</pubDate>
				<author><![CDATA[ mconstantin]]></author>
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				<title>Time share rentals</title>
				<description><![CDATA[ I am trying to lease time share weeks for some clients and cannot find an adequate agreement.  I want to be able to protect my clients if the lessee does not like the service provided by the time share developer.   Any suggestions?]]></description>
				<guid isPermaLink="true">http://www.iremfirst.org/jforum/posts/preList/555/3625.page</guid>
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				<pubDate><![CDATA[Fri, 9 Nov 2012 11:16:02]]> GMT</pubDate>
				<author><![CDATA[ DJBisch]]></author>
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				<title>lease language regarding electric costs in comercial buildings</title>
				<description><![CDATA[ I am looking for "Best Practices" in lease language for commercial office buildings. We are a small, local commercial office manager operating mostly A and A+ properties. In many of our buildings one tenant might be leasing well over half of the RSF, the rest of the building might be multi-tenant. We currently bill electric based on SF, but if these larger tenants are slow in paying our owners can be fronting a great deal of money since we pay the electric company and wait for their check to reimburse us. I'm looking to see how other people might be overcoming this. Are you including an estimated electric cost with their rent and then reconciling periodically, or is there other ways to not be fronting this money?  I am interested in the lease language you use to accomplish this.<br /> Thanks for any help you can give.]]></description>
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				<pubDate><![CDATA[Thu, 6 Sep 2012 15:01:22]]> GMT</pubDate>
				<author><![CDATA[ wjlehan]]></author>
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				<title>Leasing to On-Site Dry Cleaner</title>
				<description><![CDATA[ Does anyone lease space to a dry cleaner that cleans on-site?  I have an owner that is interested but concerned about chemical residuals, smells, toxicity, etc.]]></description>
				<guid isPermaLink="true">http://www.iremfirst.org/jforum/posts/preList/538/3596.page</guid>
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				<pubDate><![CDATA[Tue, 15 May 2012 09:19:52]]> GMT</pubDate>
				<author><![CDATA[ Savoca]]></author>
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				<title>A changing industry requires changing business practices- we're going foreclosure friendly</title>
				<description><![CDATA[ I've been racking my brain for hours in an effort to come up the new marketing initiative for my portfolio. I find this task more difficult than it has been the past because we are now in recovery mode and vacancies are dropping. However, things seem different than they did just a few short years ago. I couldn't decide on whom exactly our target market is in a portfolio with mostly B and C+ communities. I've been asking myself, what can set us apart from the competition to get people to come look at our property?  All of a sudden it dawns on me. I know! I know!  We can advertise ourselves as foreclosure friendly communities. Oh my goodness, did I really think that. After all my years in this business did I really just have the idea to encourage less qualified renters to live at to our apartments? The unfortunate answer is yes that's exactly what I did but there is a method behind the madness. First of all, individuals who have been foreclosed upon makeup a large percentage of those looking for housing right now. In addition, it is assumed that people that are coming from a house are planning to spend less on rent than they did on their mortgage.<br /> <br /> So there we have it. My marketing message from all my communities for the next 6 weeks or so is going to be “we are foreclosure friendly! Apply for your new home today!” Truth be told, our screening criteria usually recommends just an increased deposit for individuals who have been foreclosed upon. So essentially we are not going to be changing much except the perception of how prospects who have been foreclosed upon will be treated in our office as opposed to the office down the street.<br /> <br /> I think this is going to be one of many examples of our market is changing and how we need to make adjustments in our business model.<br /> ]]></description>
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				<pubDate><![CDATA[Wed, 18 Jan 2012 23:34:16]]> GMT</pubDate>
				<author><![CDATA[ JGCEMILY]]></author>
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				<title>What Advertising Sources are work best for you now in Multi-Family?</title>
				<description><![CDATA[ I am trying to decide where the best place is for our advertising time and money.  What is working best for you?   Craig's List, Apt. Guide online, Apartment Guide in print, For Rent online, Rent.com, Newspaper, etc.?<br /> <br /> Craig's List seems to be good, but my site staff is difficult to motivate to post the 3 times per day that is required for the best results. <br /> <br /> What have you found?]]></description>
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				<link>http://www.iremfirst.org/jforum/posts/preList/522/3531.page</link>
				<pubDate><![CDATA[Wed, 19 Oct 2011 16:17:00]]> GMT</pubDate>
				<author><![CDATA[ cybergrail]]></author>
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				<title>The Word of the Day is Consistency </title>
				<description><![CDATA[ [img]http://2.bp.blogspot.com/-WYNNcm0nyWk/TfuN1cCDiqI/AAAAAAAAAA0/CS2anm_XYs0/s1600/Balance+is+the+key.jpg[/img]<br /> <br /> We all know that as much as the tough economy times demand us to bend our policies and criteria, it is important to remember that no economical factor justifies breaking the Law. Fair Housing is the Law. It is bad to have too many vacancies and not enough qualified applicants. Today's economy demands that we become more flexible and re-evaluate our criteria to apply to the current situation. One rule is the most important to remember in this situation - the changes we make for one person must be available for others too. That brings us to the the word of the day - consistency.<br /> <br /> [url]http://www.propertymanager.com/2011/04/screening-tenants-consistently-for-fair-housing/[/url]<br /> <br /> In my recent conversation with another manager we argued on the approach to the renting criteria and current situation on the market. The point of argument was - should the criteria being flexible at times like this, and if yes, how flexible they should become in this “limbo” dance with today’s economy. While arguing about the details of the approach to renting, I kept thinking that lowering standards in one case will drag lowering standards across the border. Pretty soon lower standards will affect the quality of living in the particular building too, which in turn could increase vacancy rates. In other words, today’s rental success will end up in the increased vacancies later. The article I referenced above brought up the word "consistency" in application to the actions of the managers. It is a very important word in dealing with fair housing issues. However, this word applies also to our lifestyles and the way we envision the life in our communities, at the properties we manage. The question remains on how to find the balance between the consistency of the life quality and bending the rental criteria with consistency required by the Fair Housing? :?:<br /> <br /> [url]http://olgakhusid.blogspot.com/2011/06/word-of-day-is-consistency.html?spref=fb[/url]]]></description>
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				<pubDate><![CDATA[Sat, 18 Jun 2011 17:43:21]]> GMT</pubDate>
				<author><![CDATA[ OlgaK]]></author>
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				<title>Professional Speakers for Event</title>
				<description><![CDATA[ Could anyone recommend a professional speaker who specializes in leasing and retention?  Perhaps you've attended an event or are involved with an IREM Chapter that sponsored an event.  Thanks.]]></description>
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				<pubDate><![CDATA[Wed, 8 Jun 2011 10:04:07]]> GMT</pubDate>
				<author><![CDATA[ Savoca]]></author>
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				<title>Resident Exit Interview</title>
				<description><![CDATA[ Does anyone have a resident exit interview form they could share with me?]]></description>
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				<pubDate><![CDATA[Wed, 30 Mar 2011 06:23:01]]> GMT</pubDate>
				<author><![CDATA[ 4519801]]></author>
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				<title>Apartment Community = Holiday Ides</title>
				<description><![CDATA[ I was wondering what IREM folks are doing for the residents in the way of the holidays?   Pot lucks, Santa Visit, Stockings hung on the apartment doors?  Curious what creative ideas you might have.]]></description>
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				<pubDate><![CDATA[Mon, 22 Nov 2010 16:27:21]]> GMT</pubDate>
				<author><![CDATA[ 1404780]]></author>
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				<title>Marketing and Leasing ideas for a new luxury apartment community</title>
				<description><![CDATA[ I have just accepted a position as Property Manager on a new luxury property. Very little marketing has been done and the property is now open with only 3 apartments out of 250 leased. :shock:  I would love to hear any marketing ideas that you may have. Thanks and wish me luck   :D ]]></description>
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				<pubDate><![CDATA[Mon, 8 Nov 2010 23:45:56]]> GMT</pubDate>
				<author><![CDATA[ melisac]]></author>
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				<title>Compensating Property Managers for Lease Transactions</title>
				<description><![CDATA[ What type of commission or incentives are you offering your property managers who sucessfully negotiate lease renewals? Do you pay them anything or consider it "part of the job"?]]></description>
				<guid isPermaLink="true">http://www.iremfirst.org/jforum/posts/preList/474/3288.page</guid>
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				<pubDate><![CDATA[Sat, 6 Nov 2010 08:09:19]]> GMT</pubDate>
				<author><![CDATA[ 4519801]]></author>
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				<title>IREM Preferred Methods of Communication Survey - Poll Open through November 30th.</title>
				<description><![CDATA[ HI all my IREM buddies!!<br /> <br /> I am working on a project for IREM and would like to get some help on knowing how IREM Members like to receive information about new products and services offered by IREM. From the research I have done so far, I know that there are generational differences when it comes to communications as well as differences between men and woman. For those that would like to share infomation please respond and tell me:<br /> <br /> If IREM wanted to tell you about a new service (or product) how would you prefer to be told about it?  Select only ONE.<br /> <br /> Direct Mail<br /> Email<br /> Facebook<br /> Twitter<br /> Posted on IREM Website<br /> Learn at a Chapter Meeting<br /> IREM Enotes<br /> <br /> List your age group 18-24, 25-34, 35-44, 45-54, 55-64 or 65+.  <br /> <br /> Lastly, if you are a Female or Male.<br /> <br /> Thank you for helping me with this "unscientific" survey.<br /> <br /> Lori Burger - Senior VP IREM National<br /> <br /> The poll will be open for 30 days.  THANK YOU!!!<br /> <br /> <br /> <br /> ]]></description>
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				<pubDate><![CDATA[Tue, 2 Nov 2010 21:03:55]]> GMT</pubDate>
				<author><![CDATA[ 1404780]]></author>
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				<title>M &amp; L With Co-ops and Condos</title>
				<description><![CDATA[ Just got through with MLK405 and found that much of it did not apply to co-ops and condominiums here in new york city. Maybe I am wrong, but are there many techniques in marketing and leasing that apply to self-owned apartments besides the obvious ones.]]></description>
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				<pubDate><![CDATA[Mon, 1 Nov 2010 13:57:41]]> GMT</pubDate>
				<author><![CDATA[ 0245627]]></author>
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