Leasing Plan Components

After the marketing plan is implemented and begins attracting prospects to the site, it is necessary to develop an outline for leasing to and placing the occupants in property. This in-house leasing plan typically includes a site plan of the property, preferably drawn to scale, unit numbers, and square footage dimensions. The rent schedule portion of the leasing plan outlines the current or desired rents for each space, lease expiration dates, and any concessions. The plan may also display anticipated parking counts for each occupant. The leasing plan should always reflect the goals and objectives of the owner of the property.

Commercial Tenant Mix
For commercial properties, the leasing plan also suggests tenant mix and placement for the shopping center or office building. Tenant mix refers to the combination or types of businesses and services that lease space in an office building or shopping center. Creating the right tenant mix requires consideration of a variety of factors, including the property’s size and location, trade area demographics, and consumer needs and preferences. Other considerations when evaluating a tenant with regards to tenant mix include:

• Does the tenant generate traffic for other tenants?
• If not, does the tenant pay high enough rent to justify retaining them?
• Does the tenant compete with others in the building?
• What role does the tenant play in creating or maintaining the image of
  the property?
• What types of customers are attracted by the tenant?
• Do demographic changes suggest the tenant will become more or less desirable?

These questions should be considered when leasing the property initially, and also as spaces in the building become available for re-lease.